14 Key Web Design Stats to Create the Perfect Website

Web design is among the most important features of a website. Almost half the people visiting websites think that design is the most important factor for them to judge a business’ credibility.

And the truth is, web design also affects key stats like bounce rates and conversions. Having a poorly designed website can have negative impact on your brand’s image.

On the other hand, a well-designed site can help you grow your company’s influence, drive more leads, and grow your business.

Key Web Design Statistics

So what should you do to create the perfect website design? The following stats from different surveys and sources should provide you valuable insights. These stats should also help you determine the importance of each relevant factor in web designing.

• Attractive Website: If the website content or layout is not appealing, 38% of visitors will stop engaging with that site. Visitors make their opinion about a site within the first 0.05 seconds. Make sure that the design is attractive.

• Experience: Almost 9 in 10 (88%) of visitors are not likely to return if they have poor experience on your site. Make sure that your website provides visitors with their desired information in the shortest-possible time and with fewest-possible clicks.

• Credibility: You would be surprised to know that website design has a 75% influence on the judgment of a brand’s credibility. This is because a website gives people the opportunity to get an insight into how professional the company is.

• Content Time: The average time spent on looking at the content is 5.59 seconds. This means you have very short time to grab their attention and keep them glued onto your web pages. It is recommended to follow the principle of ‘Progressive Disclosure’ to make your visitors spend more time on your pages. This means providing only the information required at the time and not overwhelming them with all the information at the same time.

• Call to Action: Make sure there is a call to action (CTA) on all your pages. Studies show that 7 in 10 small business sites don’t have call to action on their homepage. There is a goal behind creating each page, so make sure to target it in your CTA. This goal can be getting visitors to take some action, increase conversion rates, or direct them somewhere.

• First Impressions: According to a study, 94% of the time first impressions are related to design. So you simply cannot afford to take things lightly when it comes to creating your website’s design.

• Business Image: More than 84% of visitors think that businesses with more appealing web design outperform their competition. A relevant finding is that 73% of businesses invest in design to make their brand stand out.

• Web Pages: Almost half of your visitors are going to check your website’s products or services pages before visiting other pages.

• User Experience: Almost 53% of visitors from mobile devices are likely to leave a website if it takes more than 3 seconds to load. Despite this fact, the average mobile page load time is still too slow. Improving this factor in your web design can give you an edge over your competition.

• Contact Information: Over 44% of visitors are going to leave a site if they don’t find any phone number on your website. The importance of contact information can never be overemphasized. Make sure your website is designed with a dedicated ‘contact us’ page containing detailed contact information. This should essentially include contact form, physical address, email address, and phone number.

• Visitor Goals: 86% of your homepage visitors seek information about products or services, 52% about the business, and 64% about the contact details. Make sure to keep these stats in mind when designing your homepage. Your site’s navigation should be designed around these stats.

• E-commerce: If your e-commerce visitors are not buying from your mobile store, the key reasons can include security concerns, difficult navigation, lack of product details, difficult product comparison, and difficulty in inputting information. Make sure to address these points when designing your website.

• Left and Right Half: Visitors spend around 80% of their time focusing on the left half of a web page. So make sure to include the most important information on the left side. If you want to draw their attention to something, it should be included on the left half of the page.

• Design Elements: There is no denying that visitors like beautifully designed websites. However, they are highly likely to leave websites that have excess amount of design elements. These elements include text, images, and headlines. Studies show that there can be a drop of 95% in conversion when these elements increase from 400 to 6,000. So make sure to reduce clutter on your pages.

Quality Web Hosting

There are certainly more factors that determine the quality and success of a website. Choosing a quality hosting service is one such factor. The quality of the hosting service affects your page load speeds.

This is another important factor as can be found from the above-mentioned stats. There are high-quality free hosting services that can provide you all the resources including fast servers required to achieve optimal page load speeds.

• Your hosting provider and the technology they use will have a huge impact on your page load speeds

• When your website resides on a powerful web server, your web pages will be served quickly

• Your website’s speed depends on the hosting company, type of hosting, and the plan you choose

So these are some of the most important design stats you should know about. Make sure to follow them to create websites with winning design strategies. Learn more about valuable design statistics that should help you create a better website.

How a website looks and where and how the key information is presented make a huge difference in its success. So make sure to follow these ‘rules’ to stay ahead of your competition.